The metaverse is a collective virtual public space created by the fusion of virtually augmented physical reality and physically permanent virtual space, including the sum of all virtual worlds, augmented reality, and the Internet.
The concept of Web 3.0 refers to seamless connectivity and experiences on the Internet, blurring the distinction between real life and virtual life. It represents the future of the World Wide Web and the advancement of virtual reality. The term "Web 3.0" encompasses several cutting-edge technologies such as blockchain and artificial intelligence, which will play an important role in shaping the future of the Internet.
How Metaverse will evolve?
According to Google Trends, interest in virtual reality has increased by more than 1000% over the past five years. It's not just gamers who are interested in virtual reality, but brands are jumping on board because they see its potential for business applications and entertainment.
In 2021, the Jung von Matt AG created for BMW a completely virtual world called Joytopia. This metaverse promoted brand on the IAA Mobility international motor show, but also changed the way how it's seen by the customers. Users could integrate with it and learn how the BMW group wants to change the future - “Re:THINK”, “Re:IMAGINE” and “Re:BIRTH”.
The Impact of the Metaverse on brands and marketing
Today's Internet has become a virtual world where individuals can connect and participate in global communities. As technology advances, the use of augmented reality, virtual reality, and other interactive multimedia experiences has increased. Brands are using these technologies to create more engaging and immersive experiences for consumers.
Virtual reality is used for various purposes such as creating virtual shopping experiences, brand storytelling, product presentations, etc., all with the aim of strengthening the bond between brands and customers.
To increase storytelling and engagement, brands are stepping into new ways of contact. For example, Nike, created Metaverse space using Roblox, where users can interact, play sports or customize their avatar with Nike gear.
Here is our tip how you can use the metaverse to create meaningful experiences for your brand
You should always be looking for ways to give your customers or clients a unique experience that will make them remember your brand. And what could be more unique than a branded experience in the metaverse?
Metaverse experiences can take many forms. You could create a branded virtual reality world for users to explore. Or you could create an augmented reality game that incorporates your brand into the gameplay. The possibilities are endless!
What's important is that you take the time to think about what would be most meaningful for your brand and your customers or clients. Consider what story you want to tell and what emotions you want to evoke. Once you have a clear vision for your metaverse experience, then you can start thinking about how to bring it to life.
We've got some tips to help you get started.
- Keep it Simple
When it comes to creating a metaverse experience for your brand, less is more. You don't need flashy graphics or complicated gameplay mechanics; just focus on creating something that is simple and easy to use. The last thing you want is for users to get frustrated and give up on your experience because it's too difficult to figure out.
Remember, the goal is for users to have fun and feel positive about your brand when they're done.
- Make it Memorable
Your metaverse experience should be memorable and leave a lasting impression on users.
Think about what makes your brand unique and use that as inspiration for your experience.
If you can find a way to make users laugh or even cry, then you're on the right track!
- Tell a Story
A great metaverse experience should tell a story that users can get lost in. This story should be reflective of your brand and what it stands for. Don't be afraid to get creative and think outside the box—the sky's the limit!
- Be Authentic
Your metaverse experience should feel authentic and true to your brand identity. This means using graphics and characters that reflect your brand's personality and values. If you try too hard to be something you're not, users will see right through it, and it will damage your credibility.
Create immersive customer experiences
Brands that want to thrive in the digital age need to understand how consumers interact with their brands across multiple touchpoints. The metaverse offers an opportunity for them to create immersive customer experiences that combine physical and digital elements into one seamless experience, making them more memorable and creating a deeper connection between customer and brand than ever before.
The future of business will depend on how well companies understand their role in this new world order.
Worlds like Decentraland show us a small part of creating virtual worlds, but its impact will touch every aspect of our lives, including finances, services, and work. According to the Infuture Institute, by 2030 we will see the next phase in the evolution of the Internet – the digitalization of the senses.
With this knowledge, we are able to prepare for the new journey of introducing our brand to exciting new worlds.
By keeping it simple, memorable, narrative, authentic, and fostering interaction, you can create an unforgettable virtual world experience that leaves a lasting impression on everyone who plays it.