Holmotion

SUMMARY

HOLMOTION is a company that has revolutionized the world of digital art by providing visually stunning displays. Using cutting-edge technology and design, Holmotion has the capability to broadcast works of art from across the globe by using NFT technology.

The company turned to us to create eye-catching animation that would showcase their product to potential customers.

SCOPE OF WORK

Art Direction
Houdini Simulations
3D Animation
Asset’s creation
Environment creation
Motion Design
Sound Design
Montage

An abstract composition where a large rugged rock formation serves as a backdrop to a sleek black frame showcasing a dynamic white fibrous structure, complemented by a minimalist sculpture and spherical forms in the foreground within a modern architectural space

CHALLENGE

The challenge was to create an animation that would break through the noise at the Milan Design Week, one of the most significant design events in the world. We needed to create something that would grab attention and convey the sophistication and innovation of Holmotion's products.

HOLMOTION-20_04_4k.mp4.00_00_13_01.Still003

PROCESS

We worked closely with the Holmotion team to develop an animation that would highlight the capabilities of their products like stunning design, and art connected through technology.

The 3D animation allowed us to demonstrate the functionality of Holmotion's technology more effectively. We also used 3D renders to create photorealistic images of the product that were incorporated into a catalog.

SIMULATIONS

Houdini allowed us to create a custom simulation that perfectly aligned with our client's needs. We were able to create complex interactions between objects, as well as realistic and organic movements.

UNREAL ENGINE

To make the environment as realistic as possible, we used Unreal Engine, a software that enabled us to make dynamic changes on the fly, and maintain quick render time. Thanks to it, we were able to present the product in the most accurate way possible, which helps clients visualize it as if it were in their own place.

RESULTS

The project was a success, generating buzz among attendees at the Milan Design Week.
Our 3D animation and images of Holmotion's product provided an innovative way to showcase their technological strengths.

CREDITS

Client: Holmotion
Interior Designer: Tomasz Jagielski
Art Director: Piotr Buczkowski, Paweł Woźnica
Creative Director: Piotr Buczkowski
3D animation/ Motion Design: RabenRifaie Studio
Unreal Engine Artist: Bartosz Weber, Piotr Buczkowski
Simulations: Alex Majewski
Sound Design: Lieke Musik
Compositing/ Montage: Natalia Ratajczak, Paweł Woźnica
Project manager: Magdalena Dernowska

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