The brief was relatively simple. The client wanted the brand to stand out from the competition, be robust, urban, and visually elegant at the same time. We decided to use the logotype as a symbol, a monochrome palette, and a modern but straightforward font character. We chose to use holographic foil as the main distinguishing feature of products and brands. Different shades of the reflective foil served as a separation of the flavors and variants of the pre-rolls.