Only smoke FIRE

SUMMARY

Fire is the new brand on cannabis map in Los Angeles. Tato Studio was commissioned to define the entire brand, from identity to packaging to web and digital presence. 

SCOPE OF WORK
Visual Identity
Webdesign
Packaging 
3D Animations
Marketing materials

FIRE_GOLDEN_PILLOW_FLARE-2
BRAND

The brief was relatively simple. The client wanted the brand to stand out from the competition, be robust, urban, and visually elegant at the same time. We decided to use the logotype as a symbol, a monochrome palette, and a modern but straightforward font character. We chose to use holographic foil as the main distinguishing feature of products and brands. Different shades of the reflective foil served as a separation of the flavors and variants of the pre-rolls. 

An image of a statue-like figure with a metallic surface reflecting a spectrum of colors, reminiscent of a hologram. The figure wears sunglasses and is adorned with a chain necklace, giving a modern, stylish twist to a classic sculpture form.
FIRE_guy_small_02
Processed with VSCO with a6 preset
Processed with VSCO with a6 preset
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FIRE 3D packaging render cannabis roll
FIRE 3D packaging render cannabis bag flower box
FIRE 3D packaging render cannabis roll
FIRE_INFUSED_PREROLL_A
FIRE 3D packaging render cannabis roll
FIRE 3D packaging render cannabis bag flower
Fire_4x5_liquid_bg_holo

We marked the brand's presence on the internet by creating short 3D animations representing the following sections: store, collections, and genetics. We decided to show spaces that corresponded to the adopted assumptions. Thanks to the Unreal Engine, we were able to use a large amount of geometry and animate the characters quickly.

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