Floe
— Branding + Packaging

2017-18

Floe is the brand concept offering custom premium cosmetics dedicated to your skin. Selected and personalized on the basis of a diagnosis using a multistage form assessing the condition and need of the skin for active ingredients.

We were responsible for the naming, packagings, landing page, key visuals, skin report, and layout elements, while Materia.st created the strategy.

To emphasize the uniqueness of a formula, we came up with the coded visual system that generates individual graphical floe shape based on the questionnaire answers.

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